I turn complex systems into experiences that feel effortless

I lead product teams that ship enterprise platforms, with a designer's obsession for the humans who use them.

My career started on the creative side of advertising, art directing campaigns for brands like Maker's Mark, Tubi, and Coachella. That foundation in brand strategy and visual storytelling now shapes how I approach product: I design systems that ship, and every one starts with the person who has to use it.

Today I lead cross-functional teams through complex enterprise transformations at IBM, bringing product strategy and design thinking to every engagement. I've mapped workflows, facilitated workshops using IBM Garage and Enterprise Design Thinking, and built tools (like Recall and its open-source sibling RepoIntel) that turn document chaos into structured intelligence.

I hold a BS in Computer Graphics Technology from Purdue University and have designed for clients across healthcare, agriculture, entertainment, logistics, and consumer tech. The through-line is the same: make the complex feel human, and give teams tools they actually want to use.